Sturm, Ruger & Company, Inc. (Ruger)
Southport, Connecticut1
Social Media
Twitter: None
Facebook: http://www.facebook.com/Ruger
Pinterest: https://www.pinterest.com/rugerfirearms/
YouTube: http://www.youtube.com/user/RugerFirearms
Instagram: https://instagram.com/rugersofficial/
What Ruger manufactures
| Assault Rifle | YES |
| Assault Pistol | YES |
| Assault Shotgun | NO |
| Standard Pistol | YES |
| Standard Revolver | YES |
| Standard Rifle | YES |
| Standard Shotgun | YES |
| High-Capacity Ammunition Magazines | YES |
| Guns Specifically Designed and Marketed for Youth | NO |
| Misc. Firearms | YES |
| Ammunition | NO |
| Silencers | YES |
Ruger is a publicly held corporation
Sturm, Ruger & Company, Inc. is one of the few gun manufacturers in the United States that is a publicly held corporation. Ruger’s annual 10-K filings with the U.S. Securities and Exchange Commission offer insight into the business operations and profits of the company. See Ruger’s most recent 10-K filing here: https://www.sec.gov/ix?doc=/Archives/edgar/data/95029/000117494722000269/rgr10k2021.htm.
Select Product Information
Sturm, Ruger & Company (Ruger) manufactures assault rifles and assault pistols, as well as standard rifles, shotguns, pistols, and revolvers (including a wide range of handguns designed for concealed carry). Some firearm models come equipped with large-capacity ammunition magazines. The company also manufactures silencers as well as rifles with integral silencers. Ruger also designs and markets “state compliant” assault rifles (such as the rifle pictured below from the company’s 2019 catalog) designed to circumvent state bans on assault weapons.
Ruger 2019 catalog featuring a “State Compliant” assault rifle to be sold in California
A screen shot from Ruger’s website featuring the PC Charger assault pistol. The “State Compliant” model “ships with a 10-round magazine for consumers in those states which limit magazine capacity.”
The headline for a 2020 Guns Magazine review of Ruger’s PC Charger assault pistol labeled the gun “A really cool tool for defense and fun.” A caption beneath a photo of the pistol states, “Right out of the box, the Ruger PC Charger already looks like something from The Terminator movies. This front hand stop (below) helps keep you from shooting your fingers off.” In the article, the author writes:
It’s tough to quantify the Ruger PC Charger as it defies ready characterization. The government just calls it a pistol. If it had a happy switch and a folding stock it would be a kick-butt submachine gun. If it had a thermonuclear power source and a hardened iridium chassis it could pass for something from the Terminator. However you choose to classify it, the PC Charger looks cool, runs well and sports scads of real-world utility.
The gun feeds from a standard 17-round Ruger Security-9 pistol magazine. However, swap out the magazine well for the included GLOCK mag adapter and the world is your oyster. I effected this exchange with a single Allen wrench in maybe five minutes. Long high-capacity GLOCK stick mags or those crazy huge drums are now on the menu. Magpul makes a simply spanking 27-round stick magazine a crack-addled chimpanzee couldn’t damage with a crowbar.
The PC Charger pistol is a stubby enough rascal already. However, jack the bolt to the rear, retract a little catch, give the forearm a quick twist and this already-small gun breaks down into something markedly smaller. The whole shebang would then fit into the center console of most minivans or SUVs. The stubby little 6.5″ heavy barrel is threaded 1/2×28 for a sound suppressor as well.
In these uncertain times packing a defensive firearm with 28 rounds onboard that looks like a Star Wars blaster can offer some proper peace of mind.2
The Ruger Mini-14 rifle has long been known as “the poor man’s assault rifle.” In his book Assault Pistols, Rifles and Submachine Guns, noted gun expert Duncan Long details the Mini-14’s military heritage from the U.S. military’s M14 battle rifle:
The Mini-14 is not just a scaled-down M14; it’s also an improved version….Ruger’s Mini-14, which was aimed at (and for a time, sold only to) the law-enforcement and military markets, was introduced in 1972. Because demand was great in the civilian market, the ‘sporterized’ semiauto version with a 5-round magazine was introduced in 1976. Though no large military sales ever were secured, the rifle was very competitively priced. The public and police markets have made it a commercial success….3
Long notes, “The Mini-14’s inexpensive price has made it the ‘poor man’s’ assault rifle in many ways.” Its price, he states, is “often only half that commanded by many military-style rifles on the market.” Long concludes, “The Mini-14 is a handy, affordable rifle that is capable of being modified for combat or used as a sporter.”4
An August 2010 edition of Gun World magazine described “Ruger’s Mini-14 Tactical Rifle” as “‘Combat Customized’ From the Factory” in its headline. The enthusiastic article noted:
Ruger’s Mini-14 Tactical Rifle is a version of the well-established Mini-14 incorporating many of the assault rifle features that end users have being [sic] applying themselves for decades, this time straight from the factory.
Being seen over the years as a sort of ‘poor man’s assault rifle’ the Mini-14 has spawned a huge array of after-market parts that may be applied to make it more ‘assault rifle-y.’ Recently Sturm, Ruger & Co. finally decided to get into the act themselves by producing their Mini-14 Tactical Rifles.5
Mini-14 Tactical Rifle from Ruger Website6
Production Information
From 2005 to 2020, Ruger manufactured more than 7.7 million rifles, an unknown percentage of which were assault rifles.
Production
Number of Rifles Manufactured by Sturm, Ruger, 2005-2020
2005 218,180
2006 196,472
2007 222,902
2008 261,663
2009 360,005
2010 236,616
2011 308,282
2012 534,333
2013 768,284
2014 706,192
2015 662,444
2016 701,992
2017 661,155
2018 731,585
2019 551,244
2020 617,725
Total 7,739,074
A screen shot from Ruger’s website featuring the AR 556 pistol, a pistol version of its AR-15 style assault rifle7
From 2005 to 2020, Ruger manufactured more than 9.3 million pistols, an unknown percentage of which were assault pistols.
Number of Pistols Manufactured by Sturm, Ruger, 2005-2020
2005 125,057
2006 100,976
2007 142,017
2008 239,499
2009 408,654
2010 473,479
2011 612,970
2012 865,671
2013 1,114,537
2014 722,029
2015 748,364
2016 1,030,867
2017 781,623
2018 704,588
2019 536,426
2020 772,382
Total 9,379,139
From 2005 to 2020, Ruger manufactured more than 3 million revolvers.
Number of Revolvers Manufactured by Sturm, Ruger, 2005-2020
2005 58,951
2006 115,293
2007 96,598
2008 96,736
2009 163,825
2010 192,475
2011 193,025
2012 251,940
2013 295,661
2014 281,430
2015 256,185
2016 248,548
2017 172,104
2018 145,534
2019 184,197
2020 269,211
Total 3,021,713
From 2005 to 2020, Ruger manufactured more than 31,000 shotguns.
Number of Shotguns Manufactured by Sturm, Ruger, 2005-2020
2005 11,467
2006 5,202
2007 2,479
2008 1,304
2009 1,075
2010 1,398
2011 410
2012 31
2013 2,298
2014 4,446
2015 827
2016 183
2017 16
2018 10
2019 12
2020 6
Total 31,164
From 2005 to 2020, Ruger manufactured more than 57,000 miscellaneous firearms.
ATF categorizes miscellaneous firearms as “any firearms not specifically categorized in any of the firearms categories defined on the ATF Form 5300.11 Annual Firearms Manufacturing and Exportation Report. (Examples of miscellaneous firearms would include pistol grip firearms, starter guns, and firearm frames and receivers.)”8
Number of Misc. Firearms Manufactured by Sturm, Ruger, 2005-2020
2005 0
2006 0
2007 0
2008 0
2009 0
2010 0
2011 0
2012 0
2013 7
2014 31
2015 270
2016 26,312
2017 16,656
2018 8,092
2019 2,739
2020 3,241
Total 57,348
Mass shootings Involving Sturm, Ruger’s guns9
Photo of the Ruger AR-10 assault rifle with bipod and 25-round magazine found among the guns possessed by the mass shooter at the Route 91 Harvest music festival (Las Vegas Metropolitan Police Department’s Criminal Investigative Report of the 1 October Mass Casualty Shooting)
In addition to being used in multiple mass shootings in the United States, Ruger assault rifles have also been used in horrific attacks abroad:
- In July 2011 right-wing extremist Anders Breivik used a legally obtained Ruger Mini-14 assault rifle in a mass shooting at a Labour party youth camp in Norway that left 69 people, most of whom were teenagers, dead.10 In a manifesto, Breivik explained that he selected the Ruger Mini-14 rifle because it was the most “army like” available to him. He wrote, “I have now sent an application for a Ruger Mini 14 semi-automatic rifle (5.56). It is the most ‘army like’ rifle allowed in Norway, although it is considered a ‘poor man’s’ AR-15.”
- A legally imported Ruger AR-556 assault rifle was one of the guns used by a white supremacist Brenton Tarrant in attacks on two mosques in Christchurch, New Zealand that left 51 worshippers dead in March 2019. The Ruger was fitted with two 40-round detachable ammunition magazines coupled together for greater firepower.11
Ruger Financial Support of the National Rifle Association
Ruger has raised millions of dollars for the National Rifle Association of America (NRA). In June 2011, Ruger announced its first “Million Gun Challenge,” pledging to donate one dollar to the NRA’s lobbying arm, the Institute for Legislative Action (NRA-ILA), for each gun sold between the 2011 and 2012 NRA Annual Meetings, with the goal selling a million guns during the period. The announcement was made by Ruger’s then-CEO Mike Fifer, who in 2009 had already received an honorary yellow sports jacket from the NRA as a member of its Golden Ring of Freedom for million-dollar donors.12 In an NRA-ILA press release, NRA Executive Vice President Wayne LaPierre stated, “Our friends at Ruger have long supported the work of the NRA and the Million Gun Challenge takes their commitment to the next level. The NRA is grateful for their leadership and dedication to the cause of freedom. Ruger customers can be proud that not only are they getting top quality firearms, they are securing the future of our Second Amendment.”13
Ruger presents third million gun challenge check to NRA
At the January 2012 SHOT (Shooting, Hunting, Outdoor Trade) Show, the annual industry-only trade show of new guns sponsored by the gun industry trade association National Shooting Sports Foundation (NSSF), NRA CEO Wayne LaPierre accepted the third payment from Ruger’s “Million Gun Challenge” (see photo above). During the “big check” presentation at Ruger’s booth at the show, Fifer upped the goal of the fundraiser to 1.2 million guns/dollars.14
Three months later, the company announced that it had donated $1,254,000 to the NRA.15 As a result, in 2015, Ruger announced the “2 Million Gun Challenge” to benefit the NRA, where, for every Ruger firearm sold between the 2015 and 2016 annual meetings, the gunmaker would donate two dollars to NRA-ILA. Stated Fifer, “We’re bringing back the One Million Gun Challenge with a twist. Our goal is to sell two million firearms between the 2015 and 2016 NRA Annual Meetings. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold during that time. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again.”16
In a 2015 article in the NRA’s American Rifleman magazine, the NRA’s LaPierre stated, “The unwavering support of Ruger is critical, especially now…The next election is all or nothing for America’s gun owners. To help build the most effective and toughest NRA ever, the commitment of Ruger is vital in our fight to take back the White House and save our freedoms.” Added then-NRA-ILA head Chris Cox, “Ruger’s 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom.”17
In an interview with then-Ruger Chief Operating Officer (now CEO) Christopher Killoy at the NRA’s annual meeting that year in Nashville, Cam Edwards, host of the NRA’s now-defunct online show Cam & Company, lauded the company’s financial support of the organization, stating, “Ruger is another great partner with the NRA. There clearly are a lot of folks within the industry that understand the importance of the National Rifle Association, but why does Ruger give so much of its money and give so much of its time? Why are so many employees NRA members with Ruger?”
Killoy responded, “Well, for all of us, it’s important to give back to the industry we work in. But in particular, just as Americans to protect our freedoms, it’s so important to get the word out and get the membership dollars and the membership base energized in this fight to protect our freedoms. For us at Ruger, it’s not just a matter of protecting our livelihood, making firearms in the United States, but it’s really being leaders and trying to demonstrate that we need to protect our freedoms beyond just our firearms freedoms, all the freedoms that are enumerated in the Constitution and the Bill of Rights and just very, very critical.”18
At the meeting, Ruger added an additional Golden Ring of Freedom yellow sports coat to its corporate wardrobe. In a promotional video for that year’s Golden Ring of Freedom inductees, Tyler Schropp, executive director of the NRA Office of Advancement, told viewers, “We are grateful for Ruger’s continued support.” In the video, Killoy told viewers, “The NRA does great work for all of us in, not only just the industry, but more importantly for citizens of United States protecting the Second Amendment and our personal rights. So it’s important to make sure that we can perpetuate that great legacy.”19
In 2016, Ruger’s executives presented a “big check” totaling four million dollars to then-NRA-ILA Executive Director Chris Cox
By the 2016 NRA annual meeting, Ruger announced that it had raised four million dollars for NRA-ILA. “Ruger’s continued commitment to supporting the NRA-ILA is outstanding,” said then-NRA-ILA Executive Director Chris Cox. “The funds raised from this program will help us in both our fight to protect the Second Amendment and our effort to educate voters and get them to the polls in this crucial election year.”20
Following this, in August 2016, Ruger announced the “$5 Million Match Campaign,” stating that until October 31, 2016, the company would match any donation made to the NRA-ILA affiliated with the campaign, up to a maximum Ruger contribution of five million dollars.21 All donations would “benefit the NRA-ILA’s efforts to protect the Second Amendment in the upcoming November elections.” In September 2016, the NRA reported that the campaign had raised $3.8 million in donations matched by Ruger, for a total of $7.6 million.22
Ruger is also ranked second on a list of the “Top 10 NRA Industry Allies.”23 Through the NRA Industry Ally program “firearms manufacturers, accessory companies, and Second Amendment supporting businesses” encourage their customers or employees to become NRA members or work to renew their existing memberships.24 Under the heading “How Do I Get Started,” the NRA explains that “Primary avenues of commitment” include: placing discounted membership applications with their products; embedding ‘Join Here’ links on companies’ websites; offering membership offers and promotions in digital correspondence; conducting annual employee membership drives; and, providing free NRA memberships with product purchases.25 The NRA reminds potential corporate partners, “Whether your firearms or products create the beginning of a story or make for the perfect ending ꟷ it all starts with you, the NRA Industry Ally, who do more than manufacture firearms ꟷ you manufacture freedom.”26 Ruger’s NRA achievements listed under its runner-up ranking include: membership in the Golden Ring of Freedom; Friends of NRA (“Fundraising for the future of the Shooting Sports,” the company is also listed under a separate category of “Friends of NRA: Industry Supporters”27 28 ), and NRA Sponsor (“Sponsor vital NRA programs and prestigious events”). Conversely, the NRA is listed on Ruger’s website under the heading “Industry Links.”29
A screengrab of Ruger’s second-place ranking among NRA Industry Allies
Colion Noir, a pro-gun YouTube personality and former NRATV30 show host, is frequently featured in Ruger advertising and promotes the company’s guns on its website (Noir also appears in ads for other gun manufacturers).
Visitors to Ruger’s website can be greeted by “firearms enthusiast” Colion Noir
An ad that appeared in the February 2022 issue of Guns & Ammo featured “Firearms Enthusiast” Noir holding Ruger’s MAX-9 concealed carry pistol. The ad copy promises, “The MAX-9 is your next handgun. Whether you’re new to firearms ownership, or you’ve been an enthusiast for years, the versatile MAX-9 is sure to meet your personal protection needs. Comfortable enough to conceal in an inside the waistband holster or pocket holster, this micro-sized pistol has it all ꟷ without compromising on capacity or features.”
Safety Alerts and Recalls
Sturm, Ruger safety alerts and recalls
Ruger-57 Pistols
Precision Rifle
SR-556VT Rifles
American Rimfire® Rifle
LCP Pistols
SR9 Pistols
P85 Pistols
M77 Rifles
Old Model Revolver – “Pre-1973” – “The Empty Chamber” – “Handle with Care“
Mark IV Pistols
American Pistols (9mm)
Social Media Presence
Ruger has a social media presence on all major platforms except for Twitter. Below are statistics for Ruger on specific platforms as well as examples of postings with explanatory text. All platforms state that users must be 13 years of age or older, allowing children access to all of the sites detailed below. This is despite the fact that under federal law, an individual must be 18 years of age to buy a long gun (which would include assault rifles and assault shotguns) from a holder of a Federal Firearms License (FFL) and 21 to buy a handgun of any type (including assault pistols) from an FFL.
(@rugersofficial)
https://www.instagram.com/rugersofficial/?hl=en.
More than 649,000 followers as of June 202231
Posts on Ruger’s Instagram page include “Shout-outs from our fans,” where the company posts testimonials from Ruger owners. These range from enthusiastic endorsements (“Simple, strong as hell and, of course, made in the USA!”32) to poetry (“I love my Rugers, they are great, got .22 and .308”33). Users can also comment on all posts. The site also presents gun use as an activity to be enjoyed by parents and their children (of unspecified ages).34
Posts from the company include a wide range of firearms, including assault weapons.35 36 37 38
Ruger pitchman Colion Noir has also been featured on the page by Ruger, continuing his promotion of the company’s MAX-9 pistol.39
Social Influencers
Noir also promotes Ruger on his own Instagram page (@colionnoir) in his role as a pro-gun mega-influencer with one million followers. In the video below, Noir promotes Ruger’s PC Charger assault pistol.40 In the range video, Noir, wearing an Ammo-Sexual baseball cap and tee shirt with an image of an assault rifle with “I Will Not Comply” written below it, fires the gun, extolling, “This trigger is… delicious!” After equipping it with a silencer and 30-round magazine, and firing it at a junked van with “Fuck You” written on the side, he concludes, “Shooting this thing is super easy.” At the end of the video, he concludes, “if you’re somebody on a budget looking for a pistol caliber Carbine that runs its ass off…this is kind of a no-brainer.”41
Ruger firearms are also promoted at the lower rungs of the Instagram influencer ladder. Below is an image of nano-influencer (1,000 to 10,000 followers) and model Trinity Merrill (@tajm_backup). In the post she asks her followers, “Guess how many guns I have on me.” The hashtags accompanying the photo include Ruger.42
YouTube
https://www.youtube.com/user/RugerFirearms
More than 102,000 subscribers as of June 202243
Ruger’s YouTube page offers “original online video series, technical videos that include disassembly, cleaning and reassembly instructions for Ruger products, as well as feature videos for new products.” Viewership for videos can range from hundreds to hundreds of thousands and subscribers are alerted when a new video is uploaded. Listed categories on the page include: “Beginner Carry School”; “Tactical Pocket Pistol Tips”; “Tactical Carbine Tips”; and, “Popular uploads.”
https://www.facebook.com/Ruger
More than 633,000 followers as of June 202244
The content on Ruger’s Facebook is very similar to that of their Instagram profile, with consumer quotes, shooting videos, and images of guns with laudatory text.
https://www.pinterest.com/rugerfirearms/_created/
More than 21,000 followers as of June 2022, with the site averaging nearly 15,000 monthly views.
Ruger has an official profile on Pinterest, a site that shares images curated specifically to the interests of each viewer. If an individual likes an image, then he or she may save the image to their public profile. Posts on Pinterest are called “pins.”
Ruger is one of the few gun manufacturers on Pinterest. On the site, the company shares images of the company’s products, including assault weapons, For Ruger’s current product line, each pin has a link that can redirect the viewer to Ruger’s company website for more information on the gun. At the site, under the heading “Buy Now,” viewers obtain information on how to purchase the gun from a federally licensed retailer of Ruger products.
Visitors to Ruger’s Pinterest site are greeted by a wall of the company’s guns.
- Addresses are for company headquarters and do not include additional company sites (manufacturing, etc.). Such information can be found in ATF’s Annual Firearms Manufacturing and Export Report. Reports for 1992 to 2020 can be found on the Violence Policy Center’s website at https://vpc.org/firearms-production-in-america/.
- “The Ruger PC Charger: A Really Cool Tool for Defense and Fun, Guns Magazine, 2020, https://gunsmagazine.com/discover/the-ruger-pc-charger/.
- The Ruger Mini-14 The “Poor Man’s Assault Rifle”, Violence Policy Center, July 2011, https://vpc.org/fact_sht/RugerBackgrounderJuly2011.pdf.
- The Ruger Mini-14 The “Poor Man’s Assault Rifle”, Violence Policy Center, July 2011, https://vpc.org/fact_sht/RugerBackgrounderJuly2011.pdf.
- “Ruger’s Mini-14 Tactical Rifle,” Gun World, August 2010.
- See https://ruger.com/products/1022Tactical/specSheets/11198.html.
- See https://ruger.com/products/ar556Pistol/specSheets/8570.html.
- See https://www.atf.gov/file/130436/download.
- Adapted from Violence Policy Center document Mass Shootings in the United States Involving High-Capacity Ammunition Magazines. Mass shootings are defined as three or more victims killed.
- “Norway set to ban semi-automatic guns from 2021, 10 years after Utoya shooting,” The Guardian, February 27, 2018, https://www.theguardian.com/world/2018/feb/27/norway-guns-ban-semi-automatic-law, The Ruger Mini-14 The “Poor Man’s Assault Rifle”, Violence Policy Center, July 2011, https://vpc.org/fact_sht/RugerBackgrounderJuly2011.pdf.
- “New Zealand mosque shooter considers appealing life sentence,” Reuters, November 7, 2021, https://www.reuters.com/world/asia-pacific/new-zealand-mosque-shooter-considers-appealing-life-sentence-2021-11-08/, “New Zealand Marks 2 Years Since Christchurch Mosque Killings,” Associated Press, March 13, 2021, https://www.voanews.com/a/east-asia-pacific_new-zealand-marks-2-years-christchurch-mosque-killings/6203260.html.
- See https://www.nraam.org/past-meetings/2009-phoenix-annual-meetings.aspx.
- See https://www.nraila.org/articles/20110617/ruger-sets-goal-of-raising-1-million-f.
- See https://www.youtube.com/watch?v=B97v_1FtFp4.
- See https://www.businesswire.com/news/home/20120411006261/en/Ruger-Delivers-%E2%80%9C1.2-Million-Gun-Challenge-Benefit.
- See https://www.ruger.com/news/2015-06-01.html.
- See “Ruger Announces 2 Million Gun Challenge,” American Rifleman, June 3, 2015, https://www.americanrifleman.org/articles/2015/6/3/ruger-launches-2-million-gun-challenge/.
- Originally from https://www.nratv.com/videos/cam-and-company-2015-chris-killoy-nra-golden-ring-of-freedom (no longer active). Transcript in files of Violence Policy Center.
- See https://www.youtube.com/watch?v=ea8yytxza0E.
- See https://www.nraila.org/articles/20161007/ruger-answers-the-call-for-freedom.
- See https://www.nraila.org/articles/20161007/ruger-answers-the-call-for-freedom.
- See https://www.nraila.org/articles/20161007/ruger-answers-the-call-for-freedom.
- See https://nraindustryally.nra.org/top-10-allies/.
- See https://nraindustryally.nra.org/news/2018/11/nra-industry-ally-community-is-crafted-from-a-commitment-to-freedom/.
- See https://nraindustryally.nra.org/resources-support/frequently-asked-questions/.
- See https://nraindustryally.nra.org/news/2018/11/nra-industry-ally-community-is-crafted-from-a-commitment-to-freedom/.
- See https://nraindustryally.nra.org/top-10-allies/.
- See https://www.friendsofnra.org/industrysupporters.aspx.
- See https://ruger.com/links/industryLinks.html.
- Until NRATV’s collapse in 2019 as the result of a power struggle between the National Rifle Association, its long-time public relations firm Ackerman McQueen, and principals on both sides, Noir had his own show on the organization’s online “network” (See https://www.youtube.com/watch?v=6DG94K-XCHk).
- See https://www.instagram.com/rugersofficial/?hl=en.
- See https://www.instagram.com/p/CYciDCOrZk5/.
- See https://www.instagram.com/p/CHQcWkcDStB/.
- See https://www.instagram.com/p/CYciDCOrZk5/.
- See https://www.instagram.com/p/CZkfRobq6vC/.
- See https://www.instagram.com/p/CDT_mcbCRQ-/.
- See https://www.instagram.com/p/CGqC1xxK_Mp/.
- See https://www.instagram.com/p/B5LJebkpu1p/.
- See https://www.instagram.com/p/CMccm5WIS_E/.
- See https://www.instagram.com/p/CZZzVw0pLsR/.
- See https://www.instagram.com/p/CZZzVw0pLsR/.
- See https://www.instagram.com/p/CZ0BIL4rE3d/.
- See https://www.youtube.com/user/RugerFirearms.
- See https://www.facebook.com/Ruger.