How the Firearms Industry Markets Guns to Asian Americans
Guns are Rarely Used by Asian Americans in Justifiable Homicides Despite the firearms industry and gun lobby’s rhetoric and advertising, firearms are rarely used in justifiable homicides by private citizens. In 2019, across the U.S., Asian/Pacific Islanders committed two firearm…
How the Firearms Industry Markets Guns to Asian Americans
Homicide In 2019, there were 397 Asian/Pacific Islander victims of homicide by all means in the United States. The Asian/Pacific Islander homicide victimization rate for that year was 1.82 per 100,000. In comparison, the overall homicide victimization rate for that…
How the Firearms Industry Markets Guns to Asian Americans
Chris Cheng: “Diversity is the next area of success for our industry” The birthplace of the long-term, organized, and coordinated campaign targeting non-white potential gun owners was the 2015 Industry Summit held by the National Shooting Sports Foundation (NSSF), the…
Nearly 70,000 Hispanics Have Died by Gunfire in U.S. Since 1999, Nearly Two-Thirds of the Deaths are Homicides, Study Finds
For Release: Wednesday, July 28, 2021 More than 4,000 Hispanics were killed by guns in 2019 Para la versión en español haga “click” aquí. Washington, DC — Nearly 70,000 Hispanics were killed with guns in the United States from 1999…
Ghost Guns
Developments in the manufacture of homemade, unserialized firearms and lack of enforcement of existing laws threaten to undermine the integrity of the Gun Control Act of 1968 (GCA), the foundation of federal firearms regulation. Enforcement of the GCA is imperative…
Gun Industry and NRA Target Blacks and Latinos as First-Time Gun Owners and Future Pro-Gun Advocates, New Violence Policy Center Study Details
For Release: Monday, January 25, 2021 Para la versión en español haga “click” aquí. Washington, DC–In response to stagnation in the traditional white male market, the gun industry and National Rifle Association (NRA) are now targeting Blacks and Latinos as…
How the Firearms Industry and NRA Market Guns to Communities of Color
Conclusion The gun industry faces an existential crisis. If it cannot grow beyond its now-stagnant market of white males, its long-term sustainability remains in peril. This is an open secret when industry members meet and plan for their future, but…
How the Firearms Industry and NRA Market Guns to Communities of Color
Section Five: The Myth of Self-Defense Gun Use While the centerpiece of the shared marketing strategy of the gun industry and NRA is the promotion of guns for self-defense, as noted at the beginning of this study, guns are rarely…
How the Firearms Industry and NRA Market Guns to Communities of Color
Section Two: The National Rifle Association The NSSF and its industry partners are joined in these marketing efforts by the National Rifle Association. As noted earlier, while the marketing efforts of the NSSF are designed to ensure the financial success…
How the Firearms Industry and NRA Market Guns to Communities of Color
Section One: The National Shooting Sports Foundation (NSSF) and the Firearms Industry While the National Rifle Association functions as the unofficial trade association for the firearms industry, the NSSF is its official trade association. The role played by the NSSF…