How the Firearms Industry and NRA Market Guns to Communities of Color

Table of Contents

Introduction

Section One: The National Shooting Sports Foundation (NSSF) and the Firearms Industry

Section Two: The National Rifle Association

Section Three: The NSSF and NRA Exploit COVID-19 In Their Marketing Efforts

Section Four: The Reality of Black and Latino Americans and Guns

Section Five: The Myth of Self-Defense Gun Use

Conclusion

Copyright and Acknowledgements

For the landing page of the study, a pdf of the full report, and related materials in both English and Spanish, please visit: https://vpc.org/how-the-firearms-industry-and-nra-market-guns-to-communities-of-color/.