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  • The Impact of Gun Violence
    • Black Homicide Victimization
    • Community Trauma
    • Concealed Carry Killers
    • Female Homicide Victimization by Males
    • Latino Victimization
    • Mass Shootings
    • Murder-Suicide
    • Self-Defense Gun Use
    • Suicide
    • Youth Victimization
  • Regulating the Gun Industry
    • 3D-Printed Firearms
    • 50 Caliber Anti-Armor Sniper Rifles
    • Assault Weapons
    • Bump-Fires and Similar Devices
    • Campaign For Gun Industry Accountability
    • Firearms Production in America
    • Ghost Guns
    • Gun Deaths Compared to Motor Vehicle Deaths
    • Gun Product Safety Notices
    • Gun Trafficking to Mexico
    • Marketing Guns to Children
    • Marketing Guns to Communities of Color
    • Militarization
    • Pistol Braces That Evade Federal Restrictions on Short-Barreled Rifles
    • Regulate Firearms Like Other Consumer Products
    • Silencers
    • “Smart" Guns
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How the Firearms Industry and NRA Market Guns to Communities of Color

Table of Contents

Introduction

Section One: The National Shooting Sports Foundation (NSSF) and the Firearms Industry

Section Two: The National Rifle Association

Section Three: The NSSF and NRA Exploit COVID-19 In Their Marketing Efforts

Section Four: The Reality of Black and Latino Americans and Guns

Section Five: The Myth of Self-Defense Gun Use

Conclusion

Copyright and Acknowledgements

For the landing page of the study, a pdf of the full report, and related materials in both English and Spanish, please visit: https://vpc.org/how-the-firearms-industry-and-nra-market-guns-to-communities-of-color/.

ISSUES

Investigating the Gun Lobby
The Impacts of Gun Violence
Regulating the Gun Industry
Concealed Carry Killers
Firearms Laws
Self-Defense Gun Use
Murder-Suicide
Mass Shootings
Assault Weapons
Gun Trafficking
5 Things You Can Do Right Now

VPC NEWS HIGHLIGHTS

PBS NewsHour features VPC's Josh Sugarmann on WEE1 Tactical's marketing of the “JR-15” – a semiautomatic AR-15 assault rifle designed specifically for children. “Shootings involving kids raise concerns over access to guns,” January 18, 2023

The Associated Press cites the VPC study American Roulette in story about murder-suicide and family mass killings. “Utah murder-suicide underscores frequency of family killings,” January 8, 2023

Click here for a full list of articles citing the VPC

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