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Cashing in on the New Millennium

How the Firearms Industry Exploits Y2K Fears to Sell More Guns

Table of Contents

Section One: The Marketing of Y2K

Section Two: Quotes From Selected Consumer Gun Magazines

Section Three: Quotes From Selected Industry Magazines

Endnotes


This is the full text of the December 1999 Violence Policy Center report Cashing in on the New Millennium. For information on how to order a hard copy of this study, please return to the publications page.


The Violence Policy Center is a national non-profit educational foundation that conducts research on violence in America and works to develop violence-reduction policies and proposals. The Center examines the role of firearms in America, conducts research on firearms violence, and explores new ways to decrease firearm-related death and injury.






All contents � 1999 Violence Policy Center